Really Hoot; an exercise in brand development, looking for feedback.

Just before I begin; you can catch the earlier shots of my process over at Dribbble, and as they weren't fully explored I don't feel it's right to repost them over here, especially as I've settled on the concept that I want for this project.

Hoot is a small family owned business that is in the very early teething stages; my Dad decided to start growing some chili plants and, if the growing conditions were ideal, we would make some bottled chili products. Chutneys, preserves, sauces, jams. I wasn't entirely happy with the idea that we would just stick a handwritten label on each one, as Mum usually does with her various chutneys that she makes annually. So I volunteered to design the logo, and a professional set of labels that wouldn't look out of place in your store cupboard.

We had a bumper crop this year.

This design exercise coincided with my first term assignment on visual design, so I decided to make Hoot the project I was going to do both for marks and for our labels. Fast forward a bit through those concepts that didn't quite work, and I arrived at the conclusion that I needed to put the chili graphic in the Os of Hoot. I tried 1 and 2 by just drawing a chili pepper in Illustrator, but I wasn't completely happy.

But hang on a minute; I had compiled a load of images of chili peppers from Google as a moodboard for colour, why not use one of these for the basic shape? So I grabbed a pepper outline in and dropped it in the right place and spent this afternoon tweaking, and refining until all the kinks were sorted out. That gave me logo 3, which I think is the one that I will be using. What do you think?

I'd really appreciate if you could leave me some feedback; what works, what doesn't work? Could you see this on a label for a chili based product? Thank you very much.

Edit: Updated this according to feedback from @tjames and Matt. Added 4 and 5, which one do you guys prefer?