The gist: This page at Ruzuku.com shows people three nifty deals on teaching courses and courseware for purchase until February. The bundles offer progressively bigger benefits. The page targets people who are already familiar with ruzuku (but it still has to make sense to those who've never heard of it--past experience taught me to push hard on this). See it in action here: ruzuku.com/…

The page had a number of problems (still does--can you spot them?). While the wireframes I got were simple enough, the copy was rushed and the content kept changing. We had to slow down, back up, and work through some of the copy together. I think we probably could have trimmed the open letter copy even more by leaving out the offer descriptions. We could make them clearer by adding a design to each description and repeating it wherever that bundle appears, and that's still up for a future iteration.

Most of my effort when into the letter and the course graphics. The course graphics (which I've posted about already) where a fun little challenge: forrst.com/posts/…

The open letter was very bland, and the boss man said it should be more personal. What's more personal than a letter with handwritten notes and doodles all over it? (Well, that's how MY personal letters look!) Also, a great excuse to mix in some easy to grok imagery (money, group, 1-2-3 bundles). (I solve all my design problems with doodles, provided no one forbids their use!)

All in all, I'm only pleased with certain parts of this. There were a lot of reused design elements from other parts of the site, and some new pieces didn't get the consideration I think they needed.

I have the opportunity to continue refining this design even though it's live. What sort of trouble areas do you think I should address first? How would YOU solve some of these problems?