This is a new logo for the Silversmith platform. Silversmith is a web application that makes developing for the SilverStripe CMS a breeze.

For this logo I wanted it to convey that the Silversmith web application was a tool for the SilverStripe CMS. I did this by "echoing" the SilverStripe branding but being careful not to step on it. You can see the SilverStripe "S" in this mark but abstracted enough that it becomes it's own distinct brand.

Typographically I tried to stay away from the standard all lowercase sans-serif treatment you see for most software or apps. Instead I chose a woodcut typeface from the turn of the century that could have been used at an actual silversmith's workshop for signage back in the days of yore.

Related: Screen from the application…

Explanation of Silversmith from Aaron Carlino aka Uncle Cheese